Throwing out any pretense of being neutral in the culture war, McDonald's has taken up the rhetoric of gay activists, suggesting those who oppose same-sex marriage (SSM) are motivated by hate.

AFA has asked for a boycott of McDonald's restaurants because of the company’s promotion of the gay agenda. AFA asked McDonald’s to remain neutral in the culture war. McDonald’s refused.

In response to the boycott, McDonald's spokesman Bill Whitman suggested to the Washington Post that those who oppose SSM are motivated by hate, saying "...hatred has no place in our culture." McDonald's has decided to adopt the "hate" theme used by gay activist groups for years.

Whitman went on to say, "We stand by and support our people to live and work in a society free of discrimination and harassment." Mr. Whitman has intentionally avoided addressing the reason for the boycott. This boycott is not about hiring gays or how gay employees are treated. It is about McDonald's choosing to put the full weight of their corporation behind promoting their agenda.

McDonald's donated $20,000 to the National Gay and Lesbian Chamber of Commerce in exchange for membership and a seat on the group’s board of directors. The NGLCC lobbies Congress in support of same-sex marriage.

McDonald's CEO Jim Skinner said the company will promote issues they approve. "Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world...and we do."